""If you are simply driving down the road and you see something that is sexually explicit on a billboard, the odds are that it is going to capture your attention and – for a fraction of a second afterwards – you will be less able to pay attention to other information in your environment," he [Vanderbilt University psychologist David Zald] said.
Hee hee. Hee hee hee. So you really do "go blind," like mom said, at least for a fraction of a second. This makes me giggle unendingly, for some reason. ;)
To be fair, it's erotic or violent images that seem to encourage what the article calls "attentional rubbernecking." But the thing is...biology continues to support that both men and women "like to look."
I'm always amazed at the reactions I get when various subjects come up. In fandoms, I notice that it's always a bigger deal for the grrl-gamers or fem-fans to go gaga over a male character than it is for the guys to ogle Lara Croft or Seven of Nine. Some men seem very uncomfortable with the idea that women look--and like to look--as much as men do. Of course, we do our looking in different ways, but we look, and we like. And when I tell people I write erotic romance, many (quite a few men) seem genuinely astonished (or at least, they act that way) that there's a market for it targeted towards women.
So look away, ladies. Science supports you, and your brain will love you for it. :D