Author Branding - does it hurt or help?

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Author Branding - does it hurt or help?

Personally, I say branding helps.

Branding is usually when people see your name on a book and have a good idea of what kind of things you write. This makes you recognizable, and how could that be a bad thing?!

Yes, the possibility is there that if you write something different to normal, some of readers may buy your book and not like it, but even then, sometimes they will recommend it to someone else who usually reads that kind of thing.

Branding, I feel, is also a help for new authors trying to get their break, a way to build up the readership. Nothing is stopping the author from trying a different genre/style at a later date, and putting something about it on their website so readers are aware. Author chat days and newsletters are great for letting readers know what you're up to!

So yes, I'm all for branding. I like it. But again, I say, nothing stops the author from writing something different, and either using a pen name or their own.

Readers aren't silly. They know their genres, styles, and series, and they'll know what kind of books you're writing.

Long live the reader!


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2 Responses to "Author Branding - does it hurt or help?"

Savanna Kougar said...

Long live the reader!
I hope readers do associate my books with certain genres and a way of telling a story. Like you say, I think you can make it clear to most people when you've changed up.

Skylar Masey said...

I think it also helps when your publisher can lend a hand with covers that differentiate the subgenre or shift between two. It can be difficult, but worth it for a series to seem attached by the outside as well as the inside.