By Athena Grayson September 06, 2008 branding marketing promotion xandra You and Your Tagline - Author Branding and Promotion I will confess--I'm probably not the expert I should be when it comes to author branding. As an ebook author (meaning one small fish am...
By Lynda K. Scott August 26, 2008 high concept Lynda K. Scott marketing pitches writing High Concept - What is it? Okay, I’m a fairly bright girl. I’m bright enough to admit when I’m unsure or just plain ignorant of something. I’ve heard lots of people ho...